A Whole New Approach to Fish Oil

New Chapter is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed, and "purified" oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega^® is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature’s bioavailable, effective, and whole basket of vital fatty acids and beneficial nutrients.

Omega Oils & Optimal Health

Omega-3, -5, -6, -7 and -9's belong to a group of fatty acids often referred to as "good fats." The benefits of these oils are numerous - they serve to nourish brain, heart, eye, and kidney tissues.^* They have been shown to benefit the immune system and digestive system health in addition to supporting healthy metabolism and a positive mood.^*

The Difference Is Clear

The dull, yellow hue and watery texture of conventional fish oil capsules is symbolic of "purified" products. This heavy distillation (which can be necessary to remove contaminants) can fractionate, isolate, and destroy beneficial compounds that give fish oil its naturally vibrant color and clarity. Wholemega, however, delivers an oil that is striking in color and transparency. The brilliant hue in Wholemega comes from Astaxanthin - an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds - including vitamin D3. In fact, this whole oil is delivered from a government inspected FOOD GRADE facility.

Effectiveness

For optimal benefit, fish oil must become incorporated into cell membranes where it serves to modulate cell signal events (e.g., modulate inflammation) and increases membrane fluidity.^* As demonstrated in a human clinical trial, Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) - allowing fish oil to provide its beneficial effects.

Sustainable and Naturally Pure

Wholemega continues this tradition in fish oil with its 100% Alaskan wild salmon oil - from fisheries recognized for ocean stewardship and sustainability. The oil in Wholemega is so pure, it is delivered from a "food grade" government inspected facility. It’s our promise of healthy and pure food to you.